Calculators as Lead Magnets – It’s Time to Own the IP and Your Own Big Data

When prospects enter the world of investment they seek specific metrical answers such as repayment amounts, borrowing capacity etc. This is why calculators as lead magnets are always the smart way to go.

What’s next?

Having a web calculator is fantastic at the top of the sales funnel and is a fantastic lead generating tool. The next step is owning the IP and gaining access to the big data attached to this fantastic calculator.

Our client, Property Investors has transformed the way they do business through the analytics they accessed from their web calculator (powered by Calc123). While web calculators are mainstream lead magnets, the next level is making them lead conversion and big data powerhouses.

Calculators as Lead Magnets

Using a web calculator is a highly valuable utility to offer on an investment website. Prospects seeking answers enjoy the ability to engage with site content. It generates leads as prospects seek answers to their investment queries, and when you make the calculation results gated content, you are able to qualify leads based on their answers within the form.

Property Investors have found great success with their web calculator as a lead conversion powerhouse. Their prospects rely on the calculator to acquire information that’s valuable and important to them.

With the inclusion of a web calculator the average time spent on their website increased immensely and bounce rates were reduced.

Collect and Control your Own Big Data

Property Investors came to Conversion Leadership with their web calculator goals because they wanted control over the information, ownership of the IP and for the branding to be consistent with their website. Something they couldn’t get though buying an off-the-shelf web site calculator.

Conversion Leadership built the new website and incorporated the web calculator seamlessly into the site functions, it’s completely owned by Property Investors.This is possible with Calc123, an engine where you upload your data spreadsheets and use it to build the unique calculator.

The big data received from form submissions is collected by Property Investors, allowing them to spot trends in the analytics and make more informed and better business decisions.

For more information about the creation of your calculator, check out Calc123.