Articles
Protecting Your CRM: Strategies to Safeguard Against Hacking, Cyber Threats and Data Breaches
Posted 13 March 2024 by Conversion Leadership IN Articles, Digital Marketing / 0 responses
CRMs have become prime targets for cybercriminals seeking to exploit vulnerabilities for financial gain or malicious intent To protect your CRM from hacking and other cyber threats, it’s more important than ever to implement comprehensive security measures and foster a culture of vigilance within your organisation. The trust and reputation […]
The 7 Social Engineering Tactics Used to Infiltrate Business in 2024
Posted 14 February 2024 by Conversion Leadership IN Articles, Digital Marketing / 0 responses
Social engineering tactics involve psychological manipulation to deceive individuals into divulging confidential information, performing certain actions, or providing access to restricted systems or resources. Understanding social engineering tactics is critically important for businesses because they are often used as a primary method for cybercriminals to gain unauthorized access to your […]
Safeguarding Your Brand Against Dirty Attention
Posted 10 January 2024 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
In the digital age, where content is king and attention is the currency, advertisers are increasingly facing the challenge of navigating the murky waters of the “dirty attention” economy. This term refers to the kind of attention an online ad receives when placed near content designed purely to attract views, […]
The Art of Writing a Compelling “Call to Action”
Posted 13 December 2023 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
In the world of digital marketing and content creation, crafting a compelling “Call to Action” (CTA) is crucial. A well-designed CTA not only grabs attention but also motivates your audience to take a desired action. Let’s delve into the components of CTAs that need to resonate with your audience and […]
Website SEO Strategies for 2024
Posted 8 November 2023 by Conversion Leadership IN Articles, Optimisation, SEO / 0 responses
On-Page Website SEO and the Things You Can Control As the digital landscape continues to evolve, the dawn of 2024 unveils fresh challenges and innovative avenues in the realm of website search engine optimization (SEO). This pivotal year promises to amplify the significance of SEO strategies that not only respond […]
Using Emotionally Charged Language in Calls to Action
Posted 11 October 2023 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
In the realm of marketing and advertising, the power of language cannot be overstated. Particularly, emotionally charged words in calls to action (CTAs) which play a pivotal role in influencing consumer behaviour and decision-making. This article delves into the concept of emotionally charged language, its interplay with cognitive fluency, and […]
Tailoring Calls to Action for Different Platforms
Posted 9 August 2023 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
In the multifaceted world of marketing, a Call to Action (CTA) is not a one-size-fits-all solution. Depending on the platform, the design, placement, and messaging of a CTA must be adapted to maximize its impact and effectiveness. Here’s a guide to customizing CTAs across various mediums: Direct Mail CTA: Personalisation […]
Planning Automated Campaign Workflows
Posted 12 July 2023 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
The rise of digital business has brought the convenience and efficiency of automated campiagn workflows to the forefront. These campaigns can nurture leads, drive sales, build brand loyalty and manage internal business processes, but their success largely depends on careful planning and strategic execution. Today, we’ll uncover the key areas […]
The Hidden Cost of Bad Customer Service
Posted 14 June 2023 by Conversion Leadership IN Articles, Digital Marketing, Retention / 0 responses
In today’s customer-centric business environment, the quality of customer service can make or break a company. With the rise of social media and online reviews, one bad customer experience can quickly escalate into a public relations nightmare. Understanding the impact of poor customer service is crucial for any business aiming […]
Rethinking Traditional Sales Processes: Adapting to Customer Preferences
Posted 10 May 2023 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
In recent years, there’s been a significant shift in how customers approach the buying process, challenging traditional sales methodologies. Today’s consumers are more informed and autonomous, often preferring to engage with sales representatives later in their buying journey. Understanding this shift and adapting to it is crucial for businesses looking […]
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