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A Marketers Guide to Cognitive Fluency

Cognitive Fluency for Marketers

Cognitive fluency is a critical concept for marketers, influencers, and bloggers to understand; due to its significant impact on how audiences perceive and respond to content and marketing messages. What is Cognitive Fluency? Cognitive fluency refers to the ease with which our brains process information. Making information easy for the […]

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How Politics is Causing a Social Media Shake Up

As governments struggle with social unrest born out of social media; the bigger question being asked is what will social media platforms do to prevent the spread of propaganda and artificial provocation.

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Reputation Management: How a Property Investment Company Handled Industry Sabotage

reputation management property investment

With mobile devices close-at-hand and blunders made disastrous with our ability to record and quickly share online, reputation management has never been so important as it is now in the digital age

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Using Instagram in a Zombie Apocalypse: Wine Marketing with Social Media

Shows like “The Walking Dead” may have cornered the market on zombie drama, but there’s one distinct element of a zombie apocalypse that they’ve overlooked: someone, somewhere is going to an end-of-the-world party. If that mega party is happening at your place, you absolutely want to make sure to record […]

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SEO for Social Media

Join the party - SEO for Social Media

What you do off your site is becoming as important as what you do on your site these days. If you’ve been dabbling in social media, you’re probably wondering what there is you can do to improve your site’s SEO.

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Social Media Users Becoming More Privacy-Conscious

Users of social media sites have been found to be “unfriending” other users and increasingly “pruning” their personal profiles according to a new report from the Pew Research Center.

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Cultivating Relationships Online

Did you know, there are three places that you will lose customers – unless you engage them appropriately. Many online businesses are either not engaging at all or engaging everywhere and wondering why their conversion and retention rates are low. The right level of engagement at the right time is […]

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