Articles
“Showrooming” and the Next-Generation Retailer
Posted 20 December 2012 by Conversion Leadership IN Activation, Articles, CRO, Digital Marketing, Optimisation / 0 responses
On May 19th, The Age newspaper (in Australia) reported on a story that suggests the rise of smart phones and smart phone applications (apps), spells doom for our struggling retail industry. In the article, “The app crisis alarming Retail“, Adele Ferguson, shares insight into Amazon’s Price Check application and the […]
Why Company Websites Don’t Perform
Posted 21 November 2012 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
Company websites are often the leading demand generation tactic for new business-to-business (B2B) sales – second only to personal connections and referrals. But while websites are more than seven times more effective than social media according to a recent joint study by Demandbase and Focus, study participants reported that their […]
Online Reputation Management in the Face of Competitor Sabotage
Posted 31 August 2017 by Conversion Leadership IN Articles, Digital Marketing / 0 responses
Online reputation management is critical for positive brand resonance. “It takes 20 years to build a reputation and five minutes to ruin it.” – Warren Buffett With this in mind, you might start to recognise the importance of having an action plan when your company’s reputation is at risk, particularly […]
Brand Reputation in the Medical Industry: Understanding of Marketing Regulations
Posted 30 August 2017 by Conversion Leadership IN Articles, Digital Marketing, SEO / 0 responses
Online brand reputation in the medical industry is more important than ever. The medical industry is an intensely competitive arena as the average healthcare consumer becomes empowered with more choice and accessible knowledge. Not only does your website needs to be up to scratch, it also needs to offer the […]
Digital Marketing & Rebranding Hell: Mad as a Scientist in the World of SEO
Posted 29 August 2017 by Conversion Leadership IN Articles, Optimisation / 0 responses
The process of rebranding provides a wonderful opportunity for creating a forward momentum in your business.
If you’re going through a rebranding exercise or ever planning to go through a rebranding exercise, you may be unwittingly about to enter the world of search traffic and rebranding hell.
Discovering Trends in Analytics and Monetising Website Content
Posted 24 August 2017 by Conversion Leadership IN Articles, Digital Marketing / 0 responses
You put a lot of work into your content. If you can discover trends in analytics, you gain the ability to capitalise and monetise that hard work for profit.
Using Mobile Trends in Analytics to Shake Up your Marketing
Posted 22 August 2017 by Conversion Leadership IN Articles, Optimisation / 0 responses
There are many insights you can find within your websites data analytics. There are the usual visitor specific trends and then there are trends you can spot with the technology visitors are using to access your website. From Desktop to Mobile It was recognising a shift from desktop to mobile […]
Build Rapport with Prospects: 12 Step Automated Process
Posted 17 August 2017 by Conversion Leadership IN Acquisition, Articles / 0 responses
When your sales representative becomes trusted by a prospect, conversion can be so much easier. Here’s a simple 12 step process we built for a Client that helps build rapport with prospects and nurture leads for sales conversion.
How Nurturing for Sales Conversions Delivered a 30% Increase Sales Funnel Throughput in 30 Days
Posted 16 August 2017 by Conversion Leadership IN Activation, Articles / 0 responses
Nurturing for sales conversions creates an infinitely tuneable, fully automated, evergreen system to optimising your sales funnel.
Sales Conversion Optimisation with My Business Excellence
Posted 15 August 2017 by Conversion Leadership IN Activation, Articles, Digital Marketing / 0 responses
Sales conversion processes come in many variations; some subtle others not so much. For example, some sales conversions have a long lead and cycle time with lots of touch points, while others are short and able to cut straight to the offer.
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