What Business Functions does Infusionsoft Support?

One of the things you'll hear most often about Infusionsoft is "It incorporates all sorts of software solutions and is flexible enough to work for any business". But what, exactly, are the "all sorts" that everyone talks about? What business functions does Infusionsoft actually support?

Sadly Infusionsoft themselves don't exactly make it clear... The features they set out on their website include:

Infusionsoft Features List

• Customer Relations Management (CRM) – The main label for their software is CRM, which allows you to keep track of your customer data, such as contact details and communications.
• Sales Automation – Infusionsoft provides automatic scheduling of tasks for the sales side of your business, such as the follow-up to enquiries or post-purchase communication.
• Marketing Automation – Much like the sales automation Infusionsoft offers, its marketing automation services allow you to set up a clear trail of tasks to market to customers. The best part of this is you can set up for many different types of customers, increasing your chances of actually making a sale by offering personalised service.
• Payment Tracking – invoicing and tracking of payments, that is connected back to customer records to provide you with a comprehensive audit trail of engagement per customer or lead.
• Online Sales – Infusionsoft provides shopping cart software and allows you to keep track of your inventory as you go. It also allows you to program in discount offers and sales periods so you don't get any price wires crossed.
• Analytics – tracking for various functions, such as keeping track of how your sales staff are performing individually or in teams. You can also project how much income you've got ahead of you using the successes your staff have logged.

This still somewhat hides Infusionsoft's light "under a bushel"...

Business Functions Infusionsoft Supports

Infusionsoft users have noted that they've been able to manage these business functions with the software:

• Contact list management
• Lead scoring
• Segmentation & niching
• Sales opportunity management
• Invoicing & online payment processing
• Sales quotes & orders
• Order tracking
• Referral program management
• Multimedia marketing management
• Centralised sales materials
• Web publishing
• Email marketing & autoresponder campaigns
• Centralised social sharing

As with all the new breed cloud-based platforms, there is also the ability to integrate other software you may need.

In short, Infusionsoft is designed to be the command centre for your business, from which you can organise just about everything you need.