Posted by IN FAQ

How Do the Infusionsoft Automated Functions Benefit Me?

18 August 2016

Infusionsoft Automated Functions benefit each company differently... that's because Infusionsoft is customised and configured to support the way your business works.

The most commonly reported benefits from Infusionsoft automated functions are -

  • Increased productivity with administration tasks for highly repeated processes
  • Higher conversion rates from lead to sale from automated nurturing campaigns
  • Improved customer satisfaction due to consistent professional communications
  • Increased customer loyalty with after sales automated up-sell campaigns
  • Faster sales cycles with automated lead scoring to identify hot leads sooner
  • Higher average dollar sales with highly refined segmentation by complex tagging
  • Improved staff morale through more meaningful data and clearer feedback on success
  • Increased speed of business from having high repetition activites automated

Infusionsoft Automated Functions in Action

Here's an example-

Company A, let's call them "Bling Shots Luxury"; is a high-end luxury goods sales company. It gathers information on its customers through a mix of social media interaction, email campaigns, website forms and real-life networking.

But how do Bling Shots Luxury get all of this data collected and compiled easily? It's all coming from so many different paces! Then there's the further problem of making it meaningful.

Infusionsoft automated functions do the collection and sorting of customer and lead data

How do they identify individual records so that each lead can be nurtured appropriately? With high-end customers the nurturing process can get very personal and intense!

For Bling Shots Luxury, with Infusionsoft's automated functions - information about customer leads get's collected, added to the lead's Contact Record in the CRM. Then based on the business criteria configured in Infusionsoft, the software allocates the lead to the most suitable salesperson to expedite the sales process.

A complete playbook of the lead's reactions and desires, delivered automatically to the sales rep without any effort whatsoever.

Sounds like a dream scenario... but there are businesses right around Australia using Infusionsoft exactly like this right now. They might even be just across the street from you!

Getting Infusionsoft Automated For You

The whole point of CRM for growing your business is automation. Long gone are the days when you have to review and sort leads manually. Now you can have your own software servants to do everything for you.

Getting software like Infusionsoft, to automate the way you want takes some customisation before it can achieve the best results for you. You can think of this software customisation being like your employee induction training. Nothing (human or software) can do what you want unless you tell it what it has to do first!

Customisation allows you to take best advantage of the Infusionsoft automated functions, in the way you want your process to work. After all your business is unique! Your business doesn't do things the same way as your competitors, so your software needs to be made to function to support that.

There are so many options with Infusionsoft for supporting automated functions in your business it's difficult to discuss them all here.

We suggest taking your time to explore Infusionsoft and getting a consultant on board to assist you with customising your installation. With such a complex and comprehensive software program, this time investment will return dividends from the moment YOUR Infusionsoft App is up and running.