What are the Benefits of Infusionsoft?

The benefits of Infusionsoft are very easy to break down.

• Keep a closer eye on customers. Infusionsoft allows you to capture customer actions on your website and through your emails. This means you can do things like track whether customers are really interested in that app they downloaded; and whether they need prompting.
• React to online actions. Businesses are often stuck in an A/B switch when it comes to customers. Either customers sign up for a subscription, or they don't. With Infusionsoft, things aren't so black and white. You can set up campaigns that react to customers who may not sign up for a specific offer, but who have gone through every page of your website and Liked your Facebook Page. It's a kind of "Choose Your Own Adventure", with possibilities limited only by you.
• Assign leads to your team. Got a big sales team? Then it's an even greater challenge to assign leads! Team management becomes much easier when all information on your leads and your sales team's actions are centralised. Having everyone singing from the same song book - as it were.
• Finding your niches. While other CRM platforms 'silo' contacts into different customer groups. Few allow them to recombine groups where needed for true niche segmentation. Infusionsoft allows you to take your customers where they need to go, all planned out in your campaigns & CRM.
• Automated marketing & communications campaigns. One of the big benefits of Infusionsoft is the ability to plan out campaigns to pursue different sections of your target market. You can have a campaign to loop an existing customer back into your conversion chain. Another campaign to gently drawing a reluctant customer toward conversion. Both operating at the same time without any confusion to your sales team. No matter how different various sections of your target base are from each other. You can have a campaign ready to meet them where they're at.

The central benefit of Infusionsoft is the easiest to understand of all: SIMPLICITY. By centralising your marketing, customer communication, sales targeting and team management, you're just making your life easier.