CRM industry growth at more than $3 billion per year is worth taking note.
But an industry that fuels customer loyalty and customer relationships is, to us at Conversion Leadership, like a red rag to a bull.
Earlier this week, Toolbox.com cited a report from Gartner that revealed CRM industry growth to hit $36 Billion by 2017.
CRM Industry Growth to Hit $36 Billion
Gartner’s latest customer relationship management (CRM) market share report indicates that the overall industry expanded from $20.4 billion in 2013 to $23.2 billion in 2014, and projects it will develop into a $36 billion industry by 2017. The list of businesses implementing CRM systems continues to grow as more companies look to gain a unified view of both customers and prospective buyers integrated into a management solution capable of handling everything from accounting and marketing to customer service. ittoolbox
What is likely to be more important to you and your business, is the fact that CRM is no longer just the domain of enterprises.
Costs to implement are lower than ever and the reality is, you can now automate a lot of the CRM management.
What do you think?
With lower costs for CRM and marketing automation, and massive CRM industry growth forecasts, sure marketing automation is now a commodity.