Discovering Trends in Analytics and Monetising Website Content

You put a lot of work into your content. If you can discover trends in analytics, you gain the ability to capitalise and monetise that hard work for profit.

As a professional marketer, you’re expected to have your finger on the pulse when it comes to updates within your industry.

When you recognise a trend in the industry, take the opportunity to enhance your position and that of your business.

Here's a story about how we discovered a small shift in a particular keyword and, by acting on it, how we monetised an old post with little additional effort.

Profitable Opportunities Arise if you can Discover Trends in Analytics

Recently, we noticed one of our blog posts, Top 10 China Dropshippers, began to increase in popularity and was a driver of traffic to our site.

Dropshipping is an increasingly popular option for businesses as it offers direct delivery of a product from the manufacturer to a customer.

It became particularly attractive to entrepreneurs who don’t have the space to house a large inventory.

We recognised a trend several years ago, so we wrote about the Top Chinese Dropshippers that would support business owners who were looking at dropshipping as an option.

Enhance Existing Content with Affiliate Marketing

As traffic to the page continued to increase within our analytics, we decided to find a way to take advantage of the opportunity presented to us.

[amazon_link asins='B00N14RSNY,0998793698,B01F4DYY1I,B00DOSJKQK' template='ProductCarousel' store='conversionleadership-20' marketplace='US' link_id='2c591471-9496-11e7-93a0-51a33d092f15']

Instead of just reporting on the trend, we took advantage of the profitable world of Affiliate Marketing and connected with the companies we had featured.

The process is quite simple...

You send traffic to the sites and whenever someone buys from them, you stand to get paid a small commission.

Analytics told us we had the traffic. All we needed to do was to send it onto the dropshipper sites.

By modifying the links to those site so that we could track the conversions that happened we can measure any success with our affiliate marketing efforts.

Finding opportunities within our work is always exciting but be mindful of your responsibilities to the FTC.

To ensure that we were responsible with our content we included a disclaimer towards the top of the post, to inform the reader that we were now affiliated with these websites.

Discover Trends in Analytics

Did it work?

Of course. Otherwise we wouldn't be writing about it.

Every decision we take; whether it's the content on a page, the messages in an email, the images used or the "Calls to Action" is supported by data and analytics.

It helps us make good business decisions for our clients, is grounded in purposeful analysis and has the opportunity to support growth.

We are digital marketing specialists who use data and analytics to increase opportunities for your business.

Get in touch today to learn about how we can make your analytics work for you.