Activation
10 Marketing Automation Campaigns you 'Absolutely Need to Have'
Posted 23 April 2020 by Conversion Leadership IN Activation, Infusionsoft, Revenue / 0 responses
Automating your sales and marketing should be viewed as tremendous business asset for providing scalable and proactive "set and forget" process execution.
“Showrooming” and the Next-Generation Retailer
Posted 20 December 2012 by Conversion Leadership IN Activation, Articles, CRO, Digital Marketing, Optimisation / 0 responses
On May 19th, The Age newspaper (in Australia) reported on a story that suggests the rise of smart phones and smart phone applications (apps), spells doom for our struggling retail industry. In the article, “The app crisis alarming Retail“, Adele Ferguson, shares insight into Amazon’s Price Check application and the […]
How Nurturing for Sales Conversions Delivered a 30% Increase Sales Funnel Throughput in 30 Days
Posted 16 August 2017 by Conversion Leadership IN Activation, Articles / 0 responses
Nurturing for sales conversions creates an infinitely tuneable, fully automated, evergreen system to optimising your sales funnel.
Sales Conversion Optimisation with My Business Excellence
Posted 15 August 2017 by Conversion Leadership IN Activation, Articles, Digital Marketing / 0 responses
Sales conversion processes come in many variations; some subtle others not so much. For example, some sales conversions have a long lead and cycle time with lots of touch points, while others are short and able to cut straight to the offer.
How to Increase Inbound Leads for Insurance Companies
Posted 20 July 2017 by Conversion Leadership IN Activation, Articles / 0 responses
Lead generation for the modern insurance company requires technical innovation and an understanding of your customer’s needs. FD Beck, Australian insurance brokers, needed to enhance their website’s SEO capabilities and increase inbound leads for insurance products. They came to Conversion Leadership to achieve digital marketing excellence and be a part […]
Calculators as Lead Magnets – It’s Time to Own the IP and Your Own Big Data
Posted 18 July 2017 by Conversion Leadership IN Activation, Articles / 0 responses
When prospects enter the world of investment they seek specific metrical answers such as repayment amounts, borrowing capacity etc. This is why calculators as lead magnets are always the smart way to go. What’s next? Having a web calculator is fantastic at the top of the sales funnel and is […]
Better Segmentation Leads to Better Email Marketing
Posted 14 March 2016 by Conversion Leadership IN Activation, Articles / 0 responses
Start with better segmentation from your very first email to a prospect and you could positively dominate their attention and win them over in a flash.
Marketing Automation and CRM Integration: Like Netflix and Chill
Posted 15 February 2016 by Conversion Leadership IN Activation, Articles / 0 responses
Some would say there are few things in this world that pair better than Marketing Automation and CRM integration. Except perhaps Netflix and Chill.
3 Tips For Integrating Customer Data Systems
Posted 13 January 2016 by Conversion Leadership IN Activation, Articles / 0 responses
Making the most of your data: What to do when integrating customer data systems
Customer data systems have become a valuable commodity. With so much software allowing so many customer activities to be tracked, it’s unwise of any company to just throw customer data away. However, not every company already has the systems in place to analyse data from multiple sources. When this is so, customer data systems integration has to be done.
5 Conversion Centered Design FAQs Answered
Posted 11 January 2016 by Conversion Leadership IN Activation, CRO, Digital Marketing, Optimisation / 0 responses
Conversion Centered Design: 5 questions answered Conversion centered design is often associated with the exclusive domain of online retailers. The truth is, any business expecting results from their online efforts can (and should) be looking for conversions. Whether it’s a contact request. A whitepaper download. A newsletter signup. Each is […]
INCREASE YOUR PROFITABILITY with our Guide To Selecting the Right Automated Marketing Platform
