Posts Tagged:
brand safety
Brand Safety: Protecting Your Brand from Negative Associations
Posted 28 September 2017 by Conversion Leadership IN Articles / 0 responses
No brand is safe from being associated with something that completely goes against their core values and businesses are at risk of alienating customers and stakeholders. Is it time to review your SEM and SMM campaigns?
To Respond or Not to Respond – That is the Brand Safety Question
Posted 27 September 2017 by Conversion Leadership IN Articles / 0 responses
Each situation varies when handling brand safety in the face of negative press. You may choose to deal with negative publicity in the public arena and that can be the best option in shaping a positive brand resonance with consumers. Or sometimes going ‘radio silent’ means you can find resolution quietly, avoiding public embarrassment. Either way, preparation is key.
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