Posts Tagged:
lead nurturing
Where Drip Campaigns Can Stop Sales Funnel Leakage
Posted 28 May 2013 by Conversion Leadership IN Acquisition, Articles, CRO, Digital Marketing, Optimisation, Revenue / 0 responses
When building a sales funnel it can be easy to forget that ‘People love to buy, they just don’t like to be sold to.’ There’s a kind of paradox here which can get you into all sorts of bother if you aren’t paying attention to what is going on with […]
How to Improve Lead Management in Your Lead Lifecycle
Posted 16 May 2013 by Conversion Leadership IN Articles / 0 responses
Lead management is one of the most important forces that drive a company’s profitability. Sales leads have to be found, nurtured and capitalised upon and this happens when the information is carefully managed and precisely organised. Leads can disappear and with them, your profits.
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