Conversion Leadership
5 Tips for Masterful Meta Descriptions
Posted 9 March 2016 by Conversion Leadership IN Acquisition, Articles / 0 responses
Getting better rankings is just a part of the solution to your online problem. If you can’t attract people to click on your listing then even the number one place won’t be of help.
“What’s the answer?” you ask.
Using Instagram in a Zombie Apocalypse: Wine Marketing with Social Media
Posted 23 February 2016 by Conversion Leadership IN Articles, Digital Marketing, Social Media, Wine Marketing / 0 responses
Shows like “The Walking Dead” may have cornered the market on zombie drama, but there’s one distinct element of a zombie apocalypse that they’ve overlooked: someone, somewhere is going to an end-of-the-world party. If that mega party is happening at your place, you absolutely want to make sure to record […]
The #1 Benefit of Using a CRM in Your Business
Posted 20 February 2016 by Conversion Leadership IN Articles, Digital Marketing / 0 responses
Your customer database has done a good job of storing information about your clients and letting you retrieve the information easily. When you convert to Customer Relationship Management (CRM) software, you’ll take your database to an entirely new level.
Marketing Automation and CRM Integration: Like Netflix and Chill
Posted 15 February 2016 by Conversion Leadership IN Activation, Articles / 0 responses
Some would say there are few things in this world that pair better than Marketing Automation and CRM integration. Except perhaps Netflix and Chill.
Content Creation Plan For Wineries
Posted 25 January 2016 by Conversion Leadership IN Acquisition, Digital Marketing / 0 responses
Fight the Battle of Boring Blogdom Before it Begins: What to do before all your best wine blogging ideas have been used up.
Diving into blogging territory may be stressful for a company, but it’s fun, too. It’s a chance to reach out to existing and potential customers in a way you haven’t before. You can take all your thoughts on your industry and launch them into the world.
Become a Content Mastermind Using Data
Posted 20 January 2016 by Conversion Leadership IN Acquisition, Digital Marketing / 0 responses
Mining the deep, dark secrets of your customers: Create Great Content Using Data
Deep within the bowels of every company exists an unknown content mastermind. They don’t know it yet. Their superpowers have yet to be unleashed. Unleashed, that is, until the one day they look at the data at their fingertips and realise, ‘I can take over the WORLD!’ (Insert evil laugh here)…Or at least the world of online content planning. Who are we talking about here?
Why Long Tail Keywords Matter in SEO
Posted 18 January 2016 by Conversion Leadership IN Acquisition, Digital Marketing, StellaSEO™ / 0 responses
Why you should be concentrating on a longer tail keyword strategy
The time for singular keywords is over. People are getting more and more specific with their searches over time, and they’re not afraid to use more words to do it. Short tail is a dead end as far as getting traffic from the SERPs simply because of the amount of big businesses monopolising the SERPs . Long tail is the way to go if you want to get an advantage.
3 Tips For Integrating Customer Data Systems
Posted 13 January 2016 by Conversion Leadership IN Activation, Articles / 0 responses
Making the most of your data: What to do when integrating customer data systems
Customer data systems have become a valuable commodity. With so much software allowing so many customer activities to be tracked, it’s unwise of any company to just throw customer data away. However, not every company already has the systems in place to analyse data from multiple sources. When this is so, customer data systems integration has to be done.
CRM Software Options – Good or Evil?
Posted 13 January 2016 by Conversion Leadership IN Articles / 0 responses
Are CRM software options and features a good thing or a bad thing? Find out how your decision-making process can being undoing all your good intent and actually placing your CRM project at risk.
5 Conversion Centered Design FAQs Answered
Posted 11 January 2016 by Conversion Leadership IN Activation, CRO, Digital Marketing, Optimisation / 0 responses
Conversion Centered Design: 5 questions answered Conversion centered design is often associated with the exclusive domain of online retailers. The truth is, any business expecting results from their online efforts can (and should) be looking for conversions. Whether it’s a contact request. A whitepaper download. A newsletter signup. Each is […]
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