Conversion Leadership
Drip Marketing versus Closed Loop Marketing
Posted 20 July 2014 by Conversion Leadership IN Activation, Articles, Revenue / 0 responses
For casual observers, closed loop and drip marketing are much the same technique. Both involve keeping in contact with leads, mainly via email and able to foster customer loyalty and generate return sales. On closer study, though, you’ll see that one technique has a decided advantage over the other.
Up-selling & Cross-selling: How to Increase Average Dollar Sale
Posted 20 June 2014 by Conversion Leadership IN Articles, Revenue / 0 responses
Up-selling and cross-selling allow you to generate extra sales revenue by encouraging your existing customer base to purchase more or to make more frequent purchases. Up-selling and cross-selling are two techniques that you can easily implement into your small business that, if used effectively, will increase average dollar sale and […]
How to Calculate Conversion Rate and Optimise for Sales Funnel Success
Posted 11 June 2014 by Conversion Leadership IN Articles, Digital Marketing, Revenue / 0 responses
If there’s one thing you will want to know when tracking activity in your sales funnel success, it’s the conversion rate of leads to prospects to customers.
Customer Engagement: Social Media & Email Marketing
Posted 2 April 2014 by Conversion Leadership IN Activation, Articles / 0 responses
Our review of Econsultancy’s 2011 Customer Engagement Report looking at changes in customer behaviour and the effects of Social Media and Email Marketing.
How to Match Content to Your Target Audience
Posted 26 July 2013 by Conversion Leadership IN Acquisition, Activation, Articles, Digital Marketing / 0 responses
When marketing teams are working hard at separating out leads and refining sales funnels, ignoring content just makes no sense. Content needs to be matched to specific target audiences, and tailored to work in with your lead lifecycle.
The Online Customer Lifecycle
Posted 22 July 2013 by Conversion Leadership IN Articles, CRO, Digital Marketing, Optimisation / 0 responses
If there were a way of thinking about your website that would make it possible to literally guide your visitors into making a purchase and becoming customers, how would you know? Understand where in the Online Customer Lifecycle your customers are at any point in time and you will.
5 Upselling Techniques to Increase Average Dollar Sale
Posted 2 July 2013 by Conversion Leadership IN Articles, Retention, Revenue / 0 responses
With the shift to online sales, though, it seems like many businesses have forgotten how to use upselling techniques.
From Prospect to Customer: Your Lead Lifecycle Path
Posted 4 June 2013 by Conversion Leadership IN Articles, Digital Marketing / 0 responses
In business-to-business (B2B) marketing, publicity and sales, you need to consider a very important point. Before a customer even has contact with the salesperson, 70% of the buying experience has been completed.
Where Drip Campaigns Can Stop Sales Funnel Leakage
Posted 28 May 2013 by Conversion Leadership IN Acquisition, Articles, CRO, Digital Marketing, Optimisation, Revenue / 0 responses
When building a sales funnel it can be easy to forget that ‘People love to buy, they just don’t like to be sold to.’ There’s a kind of paradox here which can get you into all sorts of bother if you aren’t paying attention to what is going on with […]
How to Improve Lead Management in Your Lead Lifecycle
Posted 16 May 2013 by Conversion Leadership IN Articles / 0 responses
Lead management is one of the most important forces that drive a company’s profitability. Sales leads have to be found, nurtured and capitalised upon and this happens when the information is carefully managed and precisely organised. Leads can disappear and with them, your profits.
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