Conversion Leadership
Adoore New Showroom Leads to Big New Online Gallery
Posted 28 January 2014 by Conversion Leadership IN News & Announcements / 0 responses
Melbourne, Australia – January 28, 2014 – Australian wrought iron design company, Adoore Iron Designs are celebrating the move to their brand new showroom in Port Melbourne by releasing a new range of handcrafted security doors, staircase bannisters & balustrades. Maria Mania head designer at Adoore Iron Designs said “we […]
Conversion Leadership Wins with Google Hummingbird SEO Shake Up
Posted 30 September 2013 by Conversion Leadership IN News & Announcements / 0 responses
Melbourne, Australia – September 30, 2013 – Conversion Leadership, the digital marketing division of Semantia Pty Ltd is pleased to announce the next evolution of its services in response to Google’s recent algorithm update – called Hummingbird. With this latest algorithm change Google has signalled it’s intention to move ever […]
Fashion for Women of a Certain Age now Available Online Globally
Posted 9 September 2013 by Conversion Leadership IN News & Announcements / 0 responses
Melbourne, Australia – September 9, 2013 – Popular author, motivational speaker and spokeswoman for women over 50, Penelope Whiteley has turned her hand to fashion design. The recent launch of her range of clothing for mature women – Glamour Basics is now available to purchase online through her new e-tail […]
Australian Jewellery and Accessories brand Super Amazing launches Online
Posted 2 August 2013 by Conversion Leadership IN News & Announcements / 0 responses
Melbourne, Australia – August 2, 2013 – Super Amazing is an Australian brand and online marketplace for original, classic & vintage inspired: jewellery, accessories & clothing. Mardi Craig, who is behind the Design & Development at Super Amazing said, “We are really excited to be launching our brand online as […]
Engaging & Retaining Customers
Posted 23 January 2013 by Conversion Leadership IN Articles, Uncategorized / 0 responses
Knowing when customers disengage helps determine what strategies to put in place to increase engagement through certain key stages of the Customer Engagement Model. But knowing when to do something is not very helpful if you don’t know what to do. There are three major factors that cause sharp and […]
“Showrooming” and the Next-Generation Retailer
Posted 20 December 2012 by Conversion Leadership IN Activation, Articles, CRO, Digital Marketing, Optimisation / 0 responses
On May 19th, The Age newspaper (in Australia) reported on a story that suggests the rise of smart phones and smart phone applications (apps), spells doom for our struggling retail industry. In the article, “The app crisis alarming Retail“, Adele Ferguson, shares insight into Amazon’s Price Check application and the […]
Why Company Websites Don’t Perform
Posted 21 November 2012 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
Company websites are often the leading demand generation tactic for new business-to-business (B2B) sales – second only to personal connections and referrals. But while websites are more than seven times more effective than social media according to a recent joint study by Demandbase and Focus, study participants reported that their […]
Online Reputation Management in the Face of Competitor Sabotage
Posted 31 August 2017 by Conversion Leadership IN Articles, Digital Marketing / 0 responses
Online reputation management is critical for positive brand resonance. “It takes 20 years to build a reputation and five minutes to ruin it.” – Warren Buffett With this in mind, you might start to recognise the importance of having an action plan when your company’s reputation is at risk, particularly […]
Brand Reputation in the Medical Industry: Understanding of Marketing Regulations
Posted 30 August 2017 by Conversion Leadership IN Articles, Digital Marketing, SEO / 0 responses
Online brand reputation in the medical industry is more important than ever. The medical industry is an intensely competitive arena as the average healthcare consumer becomes empowered with more choice and accessible knowledge. Not only does your website needs to be up to scratch, it also needs to offer the […]
Digital Marketing & Rebranding Hell: Mad as a Scientist in the World of SEO
Posted 29 August 2017 by Conversion Leadership IN Articles, Optimisation / 0 responses
The process of rebranding provides a wonderful opportunity for creating a forward momentum in your business.
If you’re going through a rebranding exercise or ever planning to go through a rebranding exercise, you may be unwittingly about to enter the world of search traffic and rebranding hell.