Conversion Leadership
Great Sales vs Marketing Debate
Posted 11 July 2017 by Conversion Leadership IN Articles / 0 responses
The concept of sales vs marketing has been a problem in business for a long time. It even lead to the creation of a new word (Smarketing), but what is a word without a strategy? At Conversion Leadership we believe the answer to the sales vs marketing debate is more […]
Reputation Management: How a Property Investment Company Handled Industry Sabotage
Posted 19 June 2017 by Conversion Leadership IN Articles, Digital Marketing, Social Media / 0 responses
With mobile devices close-at-hand and blunders made disastrous with our ability to record and quickly share online, reputation management has never been so important as it is now in the digital age
How to Succeed in Modern IT Management
Posted 11 May 2017 by Conversion Leadership IN Articles, Digital Marketing / 0 responses
It’s a challenging time for IT Managers. New fields have been infiltrating the traditional IT role – and modern IT management requires more than simply managing information technology. IT managers need to do more than simply manage information technology. They need to master information systems, and that means dipping into the […]
Audit Clears up Strategy Mess after Marketer’s Desertion
Posted 28 January 2017 by Conversion Leadership IN Articles, Digital Marketing / 0 responses
When the head of business excellence platform, Dr. Mark Rehn, had a marketing strategist let him down, he was in a pickle. He was on the cusp of something successful but his business training venture needed exposure. Following intensive online research, he turned to Semantia & Conversion Leadership for our experience in digital marketing and Infusionsoft and hasn’t looked back.
How Can I Get Started with Infusionsoft Campaigns Easily and Effectively?
Posted 15 September 2016 by Conversion Leadership IN FAQ / 0 responsesInfusionsoft Campaigns make your life easier. Its automated functions are a stand-in for a large number of staff that you don’t otherwise have in your office. However, a lot of people find the concept of creating a process for a big bunch of staff much easier to handle than mastering […]
What is the Linked Contacts Feature in Infusionsoft and Why Would I Use It?
Posted 8 September 2016 by Conversion Leadership IN FAQ / 0 responsesThe Linked Contacts feature in Infusionsoft is one of those little features that is easy to overlook. It’s also one that can be the keystone to a sneakily successful campaign. Where is the Linked Contacts field, and how does it work? Contacts can be linked using the Linked Contacts tab […]
Why Would I Plan a Long Email Marketing Campaign?
Posted 1 September 2016 by Conversion Leadership IN FAQ / 0 responsesWhy should I plan a long email marketing campaign? It’s a great question! You’ll notice that a lot of what we talk about here at Conversion Leadership looks quite a bit ahead… You might ask, why should I be looking at a far off date when what I want are […]
What Business Functions does Infusionsoft Support?
Posted 25 August 2016 by Conversion Leadership IN FAQ / 0 responsesOne of the things you’ll hear most often about Infusionsoft is “It incorporates all sorts of software solutions and is flexible enough to work for any business”. But what, exactly, are the “all sorts” that everyone talks about? What business functions does Infusionsoft actually support? Sadly Infusionsoft themselves don’t exactly […]
How Do the Infusionsoft Automated Functions Benefit Me?
Posted 18 August 2016 by Conversion Leadership IN FAQ / 0 responsesInfusionsoft Automated Functions benefit each company differently… that’s because Infusionsoft is customised and configured to support the way your business works. The most commonly reported benefits from Infusionsoft automated functions are – Increased productivity with administration tasks for highly repeated processes Higher conversion rates from lead to sale from automated […]
How Can I Customise Infusionsoft?
Posted 11 August 2016 by Conversion Leadership IN FAQ / 0 responsesUnlike many other types of software, Infusionsoft is very customisable. In fact, it comes with so many customisation options that new users often find it a little daunting. [Ed note: The reason the unflattering nickname “confusionsoft” began circulating the Internet. ] Customising Infusionsoft Contact Records with Custom Fields First, custom […]