Digital Marketing
Customise Closed Loop Marketing to YOUR Business
Posted 15 December 2015 by Conversion Leadership IN Activation, Articles, Revenue / 0 responses
Regardless of what type of system you’re investing in, you need to know where to start when you do tailor it to your company.
Most companies make the mistake of running the system, then trying to make adjustments retrospectively. This is less than ideal.
A much better way would be to line everything up, just as you want it, before you start.
In this article we’ll give you a short list of things to think about when setting up your closed loop marketing program.
White Hat Link Building Techniques To Boost SEO
Posted 3 December 2015 by Conversion Leadership IN Acquisition, Articles, Digital Marketing, StellaSEO™ / 0 responses
At first view, it may seem there’s just nothing new in the world of link-building with many people using the same old techniques. Does that mean link building’s dead?
Mobile Landing Pages: How To Keep Your Audience Engaged
Posted 1 December 2015 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
Most companies have perfected the art of landing pages for desktop users. After all, these pages are a bit of an extension of your overall sales campaign. It’s usually a case of matching the landing page content to wherever the visitor is landing from, be it a PPC ad or an organic search. Tailor the content to fit the visitor’s needs and you’re set. Not so with mobile landing pages.
Link Building Begins with Real Connections
Posted 25 November 2015 by Conversion Leadership IN Acquisition, Articles, Digital Marketing, StellaSEO™ / 0 responses
SEO experts advise readers to seek out directories, look at blogs in their industries, and generally try to make up huge lists of links that they should hunt as prey for Google’s gaping maw. Very few get down to what really good link building consists of…
How to Deal With A Bad Review
Posted 17 November 2015 by Conversion Leadership IN Articles, Retention / 0 responses
So, you’ve just got a bad review. Or perhaps you’ve had a couple accumulating. It’s time you dealt with them, don’t you think? But how? The dilemma online is always that by responding to bad reviews, you could just be calling attention to them. On the other hand, if you fail to respond to the review, any customer who sees it will be seeing unfiltered negativity. We’ve laid out a 4 Step Process to responding to bad review. Read more…
3 SEO Tips for eCommerce Sites
Posted 2 November 2015 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
How to Optimise SEO for More eCommerce Sales Advising on how to get an eCommerce site to make sales should be easy. The whole point of an eCommerce site is to sell, surely? Well… from what you can see on thousands of eCommerce sites, it’s not. ECommerce SEO should be […]
5 Reasons You Should Pursue Local SEO
Posted 29 October 2015 by Conversion Leadership IN Acquisition, Articles, Digital Marketing, StellaSEO™ / 0 responses
Local SEO has always been the little brother of optimisation. Companies have always concentrated on generalised optimisation first, thinking about the local elements as a kind of afterthought, if at all. For some companies, though, failing to concentrate on local SEO can threaten a whole marketing campaign.
Why combine PR and SEO Strategies?
Posted 26 October 2015 by Conversion Leadership IN Acquisition, Articles, Digital Marketing, StellaSEO™ / 0 responses
How can PR help SEO? That’s the main question in this story. PR concentrates on getting a company’s name out there, but doesn’t bother with any of the more tangible returns that are necessary in SEO. PR doesn’t worry about links or technical details. The two don’t seem to fit together easily. However, you should combine PR and SEO.
Is it OK to advertise or mention competitors?
Posted 22 October 2015 by Conversion Leadership IN Activation, Articles / 0 responses
It’s okay to mention competitors! Taking in the competition in your blogging strategy So, you’ve got your blog all set up. You’re raring to go; ready to get yourself some attention. The last thing you want to do is mention any of your competitors. Um… no. There are plenty of […]
Increase Blog Traffic with Social Media Superpowers
Posted 19 October 2015 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
Using your social media superpowers: Give your blog the boost it needs You might have the ins and outs of social media down pat, but are you using your skills to best effect? Being a superstar on Twitter or LinkedIn is great, but if you can’t put those powers to […]
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