Digital Marketing
3 Basic Analytics Metrics Everyone Should Know
Posted 8 October 2015 by Conversion Leadership IN Revenue / 0 responses
3 Basic Analytics Metrics Everyone Should Know (and watch) You can have a great business: Awesome product, well planned email campaigns, brilliant marketing and a great community of social media followers BUT what does it mean if you aren’t measuring anything? It means that you are probably doing good business, […]
3 Email Marketing Campaigns for Customers
Posted 8 October 2015 by Conversion Leadership IN Revenue / 0 responses
3 Email Marketing Campaigns for Customers Most businesses are good at getting leads whether it’s through contact forms, lead magnets, cold calling or other tactics. Even if you have heaps of leads, determining whether they are warm or cold can be difficult. One of the biggest challenges is seeing a new […]
Blogging for SEO & Inbound Marketing
Posted 6 October 2015 by Conversion Leadership IN Acquisition, Digital Marketing / 0 responses
Blogging for SEO and inbound marketing For something that started out as a bunch of lonely people’s online diaries, blogging has become big. Huge, in fact – to the point that even businesses are deeply invested in it. What very few people stop to explain is why it should be so. Before […]
Successfully Create & Manage A LinkedIn Group – LinkedIn Education Pt 3
Posted 4 October 2015 by Conversion Leadership IN Acquisition / 0 responses
How To Successfully Create & Manage A LinkedIn Group This is the third and final part of the LinkedIn Education series. In this article you’ll learn strategies for how to manage a LinkedIn group in order to grow business. If you haven’t already seen it, check out Part 1 on Networking Follow […]
Develop a Personal LinkedIn Content Strategy – LinkedIn Education Pt 2
Posted 3 October 2015 by Conversion Leadership IN Acquisition / 0 responses
Develop a Personal LinkedIn Content Strategy As you may have seen in our last article, LinkedIn is a great way to follow up with networking connections. In Part Two of the LinkedIn Series you’ll see how you can use LinkedIn to grow contacts through developing a personal content strategy. In […]
Networking follow ups with LinkedIn – LinkedIn Education Pt 1
Posted 30 September 2015 by Conversion Leadership IN Acquisition, Digital Marketing / 0 responses
LinkedIn Education Pt 1: Networking follow ups with LinkedIn This is part One of a Three part How To Use LinkedIn to grow your business article. If you’d like to skip networking and are interested in Developing a Personal LinkedIn Content Strategy you’ll learn more in part 2. In Part 1 of […]
A Beginner’s Guide to Email Segmentation
Posted 11 September 2015 by Conversion Leadership IN Activation, Articles / 0 responses
It’s commonly assumed that segmenting your email-marketing lists helps improve open and click through rates.
By narrowing your focus and sending targeted messages to targeted groups within your lists, your recipients will find your campaigns more relevant.
And, when emails are more relevant, they’re more likely to be opened.
How CRM Automation Makes Your Sales Job Easier
Posted 11 September 2015 by Conversion Leadership IN Activation, Articles, StellaSEO™ / 0 responses
When implemented properly, CRM automation tools improve sales team productivity, help you recapture sales that would otherwise be lost, provide valuable audience insight, help educate customers to complement sales team efforts and can even score prospective leads for you. It can only mean one thing.
Benchmarks for Measuring Customer Satisfaction
Posted 8 September 2015 by Conversion Leadership IN Articles, Retention, StellaSEO™ / 0 responses
Your customers are the lifeblood of your organization, and keeping them satisfied is an obvious must-have if you want to ensure the future of your products and company.
A satisfied customer is one who will continue to buy from you, seldom shop around, refer other customers and in general is a raving fan for your business.
But measuring customer satisfaction can be non-intuitive for many business owners.
Wine Event Lead Capture: Automation
Posted 7 September 2015 by Conversion Leadership IN Activation, Digital Marketing, Wine Marketing / 0 responses
Successful Wine Event Lead Capture: Automation Use a Marketing Platform to Automate: It all starts Pre-show by choosing a marketing platform that has a CRM as well as an automation function to it. The best marketing tools will enable you to load your contacts, email them and even streamline internal […]
INCREASE YOUR PROFITABILITY with our Guide To Selecting the Right Automated Marketing Platform
