Digital Marketing
An Introduction to Touchpoints in Motivating Engagement and Conversion
Posted 8 March 2023 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
In the modern marketing landscape, customer touchpoints are critical elements in shaping consumer perception and driving engagement and conversion. What are Touchpoints? Touchpoints refer to the various interactions a customer has with a brand, product, or service across multiple channels and platforms. Understanding and optimizing these touchpoints can significantly influence […]
A Marketers Guide to Cognitive Fluency
Posted 8 February 2023 by Conversion Leadership IN Acquisition, Articles, Digital Marketing, Social Media / 0 responses
Cognitive fluency is a critical concept for marketers, influencers, and bloggers to understand; due to its significant impact on how audiences perceive and respond to content and marketing messages. What is Cognitive Fluency? Cognitive fluency refers to the ease with which our brains process information. Making information easy for the […]
The Power of Verbs in “Calls to Action”
Posted 11 January 2023 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
In digital marketing and content creation, a “Call to Action” (CTA) is a crucial element that prompts your audience to engage with you in some way of value. The Power of a Verb to Influence Action The choice of verbs you use in a CTA can significantly impact its effectiveness. […]
Helping Customers Understand Your Products or Services
Posted 1 October 2020 by Conversion Leadership IN Acquisition, CRO, Digital Marketing, Optimisation / 0 responses
Conversion is one of the greatest challenges most businesses face when selling, whether that’s in person, over the phone or online (virtually). That flickering moment of indecision before clicking the buy button is the difference between proceeding through the checkout and abandoning the cart. A frustrating moment for many on […]
Making Sure You’re Getting The Right Leads For Your Sales Team
Posted 17 June 2020 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
When marketers are filling the database with leads that meet their KPIs, sales people have a lot more to do before they are even close to making a sale, let alone their sales targets.
10 Marketing Automation Campaigns you 'Absolutely Need to Have'
Posted 23 April 2020 by Conversion Leadership IN Activation, Infusionsoft, Revenue / 0 responses
Automating your sales and marketing should be viewed as tremendous business asset for providing scalable and proactive "set and forget" process execution.
Google Core Update 2020: The SEO Impact and Opportunity
Posted 30 January 2020 by Conversion Leadership IN Articles, Digital Marketing, Optimisation, SEO / 0 responses
The latest Google algorithm change has been rolled out. For your business and website there are things you’ll need to do to remain findable.
How Politics is Causing a Social Media Shake Up
Posted 15 March 2018 by Conversion Leadership IN Articles, Social Media / 0 responses
As governments struggle with social unrest born out of social media; the bigger question being asked is what will social media platforms do to prevent the spread of propaganda and artificial provocation.
SEO versus Semantic Traffic Technologies
Posted 8 October 2017 by Conversion Leadership IN Acquisition, Articles, Digital Marketing, Optimisation, SEO, StellaSEO™ / 0 responses
Old school SEO vs Semantia Traffic Technologies – changing the way you get your online information and assets discovered. So let’s talk about the difference between SEO and Semantic Traffic Technologies and why it matters that you are across the future of search indexing and being found. The Semantic Traffic […]
“Showrooming” and the Next-Generation Retailer
Posted 20 December 2012 by Conversion Leadership IN Activation, Articles, CRO, Digital Marketing, Optimisation / 0 responses
On May 19th, The Age newspaper (in Australia) reported on a story that suggests the rise of smart phones and smart phone applications (apps), spells doom for our struggling retail industry. In the article, “The app crisis alarming Retail“, Adele Ferguson, shares insight into Amazon’s Price Check application and the […]
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