Digital Marketing
A Beginner’s Guide to Email Segmentation
Posted 11 September 2015 by Conversion Leadership IN Activation, Articles / 0 responses
It’s commonly assumed that segmenting your email-marketing lists helps improve open and click through rates.
By narrowing your focus and sending targeted messages to targeted groups within your lists, your recipients will find your campaigns more relevant.
And, when emails are more relevant, they’re more likely to be opened.
How CRM Automation Makes Your Sales Job Easier
Posted 11 September 2015 by Conversion Leadership IN Activation, Articles, StellaSEO™ / 0 responses
When implemented properly, CRM automation tools improve sales team productivity, help you recapture sales that would otherwise be lost, provide valuable audience insight, help educate customers to complement sales team efforts and can even score prospective leads for you. It can only mean one thing.
Benchmarks for Measuring Customer Satisfaction
Posted 8 September 2015 by Conversion Leadership IN Articles, Retention, StellaSEO™ / 0 responses
Your customers are the lifeblood of your organization, and keeping them satisfied is an obvious must-have if you want to ensure the future of your products and company.
A satisfied customer is one who will continue to buy from you, seldom shop around, refer other customers and in general is a raving fan for your business.
But measuring customer satisfaction can be non-intuitive for many business owners.
Wine Event Lead Capture: Automation
Posted 7 September 2015 by Conversion Leadership IN Activation, Digital Marketing, Wine Marketing / 0 responses
Successful Wine Event Lead Capture: Automation Use a Marketing Platform to Automate: It all starts Pre-show by choosing a marketing platform that has a CRM as well as an automation function to it. The best marketing tools will enable you to load your contacts, email them and even streamline internal […]
When Digital Marketing Fails
Posted 19 August 2015 by Conversion Leadership IN Acquisition, Articles, Digital Marketing, Optimisation / 0 responses
When digital marketing fails it may not necessarily be that launch videos, webinars and social selling are bad. It’s that they may no longer be enough.
Justifying CRM Software Purchases Before it’s Too Late
Posted 14 August 2015 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
Three Questions to Ask Right Now when Justifying CRM Solutions and Options Investing in or upgrading a Customer Relationship Management (CRM) software package is something an IT department does not undertake lightly. Presenting ideas and concepts at higher levels require some serious consideration – and not just of the obvious […]
Why Making Everything About SEO may be Hurting Your Site
Posted 8 August 2015 by Conversion Leadership IN Acquisition, Articles, CRO, Digital Marketing, Optimisation, Revenue, SEO / 0 responses
Not Everything in a Successful Website is About SEO Not everything on the internet is about SEO – Search Engine Optimisation. The SEO industry is reluctant to admit this, but it’s true. Sometimes the reason your site is failing is because, simply, it’s failing. There are many reasons your customers […]
SEO for Social Media
Posted 30 July 2015 by Conversion Leadership IN Acquisition, Articles, Digital Marketing, Optimisation, SEO, Social Media / 0 responses
What you do off your site is becoming as important as what you do on your site these days. If you’ve been dabbling in social media, you’re probably wondering what there is you can do to improve your site’s SEO.
3 Ways to Use Personalised Email Marketing to Increase Sales
Posted 28 July 2015 by Conversion Leadership IN Activation, Articles, Digital Marketing, Revenue / 0 responses
3 Ways to Use Personalised Email Marketing to Increase Sales In this article you’ll see some examples of how you can use personalised email marketing for your customers. By the end you’ll understand that personalisation is one of the keys to success in email marketing. Before you can really personalise […]
Automated Leads Grows Business…Automatically
Posted 12 August 2014 by Conversion Leadership IN Acquisition, Articles / 0 responses
Let’s face it, business revolves around sales and without a constant stream of new leads, you’d be just treading water. Any change in your circumstances; the economy, your health, competition from within your market, competition from outside your market and you can find yourself back at square one – desperately […]