Articles
Conduct Your Own SEO Audit: Part 2
Posted 29 December 2015 by Conversion Leadership IN Acquisition, Articles, Digital Marketing, StellaSEO™ / 0 responses
Conduct A Basic SEO Audit: Off Site SEO In our conduct your own SEO audit part 1 you learnt about on site SEO. In part two we’ll talk about Off site SEO. SEO audits are a good way to start your optimisation plan. Once you’ve looked into the things that your […]
Conduct Your Own SEO Audit: Part 1
Posted 22 December 2015 by Conversion Leadership IN Acquisition, Articles, Digital Marketing, StellaSEO™ / 0 responses
Start SEO with your best foot forward: How to conduct an SEO audit part 1:
You can’t walk before you crawl. Similarly, you can’t rank well if you don’t know how you’re being crawled – by the search engines. If it’s been up for any amount of time, your site already has a certain reputation you’re going to need to build on with your SEO efforts. The only way to know where you stand is to conduct a SEO site audit.
Wine Done Well: Brand Consistency
Posted 17 December 2015 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
Let’s be honest: wine is a romantic product. The average consumer is more open to being emotionally invested in a wine company than they are in, say, a carpenter’s. So why aren’t more wine companies using their romantic natures to woo customers effectively? The answer is a lack of insight into brand consistency.
Customise Closed Loop Marketing to YOUR Business
Posted 15 December 2015 by Conversion Leadership IN Activation, Articles, Revenue / 0 responses
Regardless of what type of system you’re investing in, you need to know where to start when you do tailor it to your company.
Most companies make the mistake of running the system, then trying to make adjustments retrospectively. This is less than ideal.
A much better way would be to line everything up, just as you want it, before you start.
In this article we’ll give you a short list of things to think about when setting up your closed loop marketing program.
The Biggest Threat to IT Security
Posted 8 December 2015 by Conversion Leadership IN Articles, Semantia / 0 responses
It seems the more technologically advanced our civilisation gets, the more vulnerabilities flourish.
That’s certainly been the moral of the last year or so in IT circles.
With major corporations and government agencies still reeling from massive hacks, it makes sense that most companies are looking to cybersecurity.
And the more they look, the more they find one yawning chasm of vulnerability: their staff.
White Hat Link Building Techniques To Boost SEO
Posted 3 December 2015 by Conversion Leadership IN Acquisition, Articles, Digital Marketing, StellaSEO™ / 0 responses
At first view, it may seem there’s just nothing new in the world of link-building with many people using the same old techniques. Does that mean link building’s dead?
Mobile Landing Pages: How To Keep Your Audience Engaged
Posted 1 December 2015 by Conversion Leadership IN Acquisition, Articles, Digital Marketing / 0 responses
Most companies have perfected the art of landing pages for desktop users. After all, these pages are a bit of an extension of your overall sales campaign. It’s usually a case of matching the landing page content to wherever the visitor is landing from, be it a PPC ad or an organic search. Tailor the content to fit the visitor’s needs and you’re set. Not so with mobile landing pages.
Awesome Tech of Today (not the Future)
Posted 26 November 2015 by Conversion Leadership IN Articles / 0 responses
Back To The Future Was Wrong, But the Future (today) is Ohh So Right! Just about a month after Back To The Future Day (October 21, 2015) we want to reflect on the things that the movie got wrong, but science has gotten so right. The song ‘Dear Science‘ by […]
Link Building Begins with Real Connections
Posted 25 November 2015 by Conversion Leadership IN Acquisition, Articles, Digital Marketing, StellaSEO™ / 0 responses
SEO experts advise readers to seek out directories, look at blogs in their industries, and generally try to make up huge lists of links that they should hunt as prey for Google’s gaping maw. Very few get down to what really good link building consists of…
3 Questions to Help Your SEO Link Building Strategy
Posted 19 November 2015 by Conversion Leadership IN Articles, StellaSEO™ / 0 responses
Link building these days is a far from simple thing. Not only do links have to be plentiful, they have to be relevant, reliable, work well with the content of your page, and be generally as impressive as you can make them.
These kinds of links don’t just flock to your site – you have to spend time hunting each one of them down. It’s hours of work.