Articles
How Politics is Causing a Social Media Shake Up
Posted 15 March 2018 by Conversion Leadership IN Articles, Social Media / 0 responses
As governments struggle with social unrest born out of social media; the bigger question being asked is what will social media platforms do to prevent the spread of propaganda and artificial provocation.
SEO versus Semantic Traffic Technologies
Posted 8 October 2017 by Conversion Leadership IN Acquisition, Articles, Digital Marketing, Optimisation, SEO, StellaSEO™ / 0 responses
Old school SEO vs Semantia Traffic Technologies – changing the way you get your online information and assets discovered. So let’s talk about the difference between SEO and Semantic Traffic Technologies and why it matters that you are across the future of search indexing and being found. The Semantic Traffic […]
Monitor Customer Behaviour Online and Boost Online Conversions
Posted 4 October 2017 by Conversion Leadership IN Articles / 0 responses
Gain valuable insight into how your website is performing by using session recording tools. Monitor customer behaviour online and discover how users interact with your website’s content.
This information provides guidance in how you can improve your content to increase conversions and enhance the scent trail of your website for users.
Brand Safety: Protecting Your Brand from Negative Associations
Posted 28 September 2017 by Conversion Leadership IN Articles / 0 responses
No brand is safe from being associated with something that completely goes against their core values and businesses are at risk of alienating customers and stakeholders. Is it time to review your SEM and SMM campaigns?
To Respond or Not to Respond – That is the Brand Safety Question
Posted 27 September 2017 by Conversion Leadership IN Articles / 0 responses
Each situation varies when handling brand safety in the face of negative press. You may choose to deal with negative publicity in the public arena and that can be the best option in shaping a positive brand resonance with consumers. Or sometimes going ‘radio silent’ means you can find resolution quietly, avoiding public embarrassment. Either way, preparation is key.
Investing in Real-Time Experiences – Good For Business!
Posted 21 September 2017 by Conversion Leadership IN Articles / 0 responses
Research provides mounting evidence to indicate that investing in real-time experiences and operational responsiveness capabilities is good for businesses because they lead to increased customer loyalty, lifetime value, and bottom line profitability.
The Future of Mobile Workforce is in the Cloud
Posted 14 September 2017 by Conversion Leadership IN Articles / 0 responses
Cloud-based technology allows you to be smarter with your time and prioritise the tasks and appointments that will directly affect sales conversions. Find out how one client combines geocoding and locations services with Infusionsoft to mobilise their on-demand workforce on the ground and get them where they need to be – in front of clients.
Empower Sales Reps by Geocoding for a Mobile Workforce
Posted 13 September 2017 by Conversion Leadership IN Articles / 0 responses
Geocoding for a mobile workforce provides control and empowerment for sales representatives. Geocoding and geolocation services not only distributes leads intelligently, it enables employees to work to their strengths and feel comfortable that they are operating in a controlled and supported climate. Support Your Mobile Workforce and Let Them Thrive […]
The Top Five Metrics for Closed Loop Marketing You Need to Know NOW!
Posted 6 September 2017 by Conversion Leadership IN Articles, CRO, Optimisation / 0 responses
Measuring metrics for Closed Loop Marketing allows you to really understand where your business is succeeding and where it needs work. Business decisions are made successful after looking to the data to gain understanding of performance in specific areas. Closed loop marketing metrics relies on analytic reporting, as a continual […]
Engaging & Retaining Customers
Posted 23 January 2013 by Conversion Leadership IN Articles, Uncategorized / 0 responses
Knowing when customers disengage helps determine what strategies to put in place to increase engagement through certain key stages of the Customer Engagement Model. But knowing when to do something is not very helpful if you don’t know what to do. There are three major factors that cause sharp and […]
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