Articles
10 Webcomics You Should Be Reading
Posted 6 November 2014 by Conversion Leadership IN Articles / 0 responses
Comics have proven very successful at offering engagement, entertainment and insight for centuries. Here’s 10 webcomics guaranteed to engage you online.
The Catalogue of Awesome: 5 Sites to put Soul Back into Your Day
Posted 2 October 2014 by Conversion Leadership IN Articles / 0 responses
Things getting soul-draining at work? Surfing the net is less than productive. Our directions will jet-ski you straight to the places you need to get you through the working day instead. There’s only so far your catalogue of tracks can get you in the working week. Stuff You Should Know […]
The 5 Best Tech Reads on The Net
Posted 25 September 2014 by Conversion Leadership IN Articles / 0 responses
The places you ought to go to get your dose of technology development news We’ve already told you about our [five favourite tech blogs on the net]. Now we’d like to share some of the online publications that we regularly dip into to keep up with the Wonderful World of […]
5 Tech Blogs Worth Reading
Posted 18 September 2014 by Conversion Leadership IN Articles / 0 responses
Technology blogs that update, are accurate, and aren’t mind-numbingly boring Updates for our favourite technologies are zooming by on a daily basis. Having a favourite blog (or five) is pretty much a job requirement for anyone in IT. Finding one (or five) that are worthy of being ‘favourites’ is a […]
Automated Leads Grows Business…Automatically
Posted 12 August 2014 by Conversion Leadership IN Acquisition, Articles / 0 responses
Let’s face it, business revolves around sales and without a constant stream of new leads, you’d be just treading water. Any change in your circumstances; the economy, your health, competition from within your market, competition from outside your market and you can find yourself back at square one – desperately […]
Drip Marketing versus Closed Loop Marketing
Posted 20 July 2014 by Conversion Leadership IN Activation, Articles, Revenue / 0 responses
For casual observers, closed loop and drip marketing are much the same technique. Both involve keeping in contact with leads, mainly via email and able to foster customer loyalty and generate return sales. On closer study, though, you’ll see that one technique has a decided advantage over the other.
Up-selling & Cross-selling: How to Increase Average Dollar Sale
Posted 20 June 2014 by Conversion Leadership IN Articles, Revenue / 0 responses
Up-selling and cross-selling allow you to generate extra sales revenue by encouraging your existing customer base to purchase more or to make more frequent purchases. Up-selling and cross-selling are two techniques that you can easily implement into your small business that, if used effectively, will increase average dollar sale and […]
How to Calculate Conversion Rate and Optimise for Sales Funnel Success
Posted 11 June 2014 by Conversion Leadership IN Articles, Digital Marketing, Revenue / 0 responses
If there’s one thing you will want to know when tracking activity in your sales funnel success, it’s the conversion rate of leads to prospects to customers.
Customer Engagement: Social Media & Email Marketing
Posted 2 April 2014 by Conversion Leadership IN Activation, Articles / 0 responses
Our review of Econsultancy’s 2011 Customer Engagement Report looking at changes in customer behaviour and the effects of Social Media and Email Marketing.
How to Match Content to Your Target Audience
Posted 26 July 2013 by Conversion Leadership IN Acquisition, Activation, Articles, Digital Marketing / 0 responses
When marketing teams are working hard at separating out leads and refining sales funnels, ignoring content just makes no sense. Content needs to be matched to specific target audiences, and tailored to work in with your lead lifecycle.