Articles
Discovering Trends in Analytics and Monetising Website Content
Posted 24 August 2017 by Conversion Leadership IN Articles, Digital Marketing / 0 responses
You put a lot of work into your content. If you can discover trends in analytics, you gain the ability to capitalise and monetise that hard work for profit.
Using Mobile Trends in Analytics to Shake Up your Marketing
Posted 22 August 2017 by Conversion Leadership IN Articles, Optimisation / 0 responses
There are many insights you can find within your websites data analytics. There are the usual visitor specific trends and then there are trends you can spot with the technology visitors are using to access your website. From Desktop to Mobile It was recognising a shift from desktop to mobile […]
Build Rapport with Prospects: 12 Step Automated Process
Posted 17 August 2017 by Conversion Leadership IN Acquisition, Articles / 0 responses
When your sales representative becomes trusted by a prospect, conversion can be so much easier. Here’s a simple 12 step process we built for a Client that helps build rapport with prospects and nurture leads for sales conversion.
How Nurturing for Sales Conversions Delivered a 30% Increase Sales Funnel Throughput in 30 Days
Posted 16 August 2017 by Conversion Leadership IN Activation, Articles / 0 responses
Nurturing for sales conversions creates an infinitely tuneable, fully automated, evergreen system to optimising your sales funnel.
Sales Conversion Optimisation with My Business Excellence
Posted 15 August 2017 by Conversion Leadership IN Activation, Articles, Digital Marketing / 0 responses
Sales conversion processes come in many variations; some subtle others not so much. For example, some sales conversions have a long lead and cycle time with lots of touch points, while others are short and able to cut straight to the offer.
Strategic Marketing: SEO vs Paid Advertising
Posted 8 August 2017 by Conversion Leadership IN Articles, Digital Marketing, SEO, StellaSEO™ / 0 responses
SEO vs paid advertising is an evaluation many organisations face when formulating marketing campaign strategies. Paid advertising can provide immediate and consistent traffic to your site, while SEO is a cost effective method that also improves the quality of your site’s content. Conversion Leadership client, Dental Care Professionals, chose to […]
Distribute Leads Intelligently with Infusionsoft
Posted 3 August 2017 by Conversion Leadership IN Articles / 0 responses
Lead distribution and lead allocation is one of the most important elements towards the making of a sale. Through the use of automated geocoding, Conversion Leadership found a way to distribute leads intelligently with Infusionsoft and give its Client’s salespeople the power to nurture leads to the best of their […]
How to Increase Inbound Leads for Insurance Companies
Posted 20 July 2017 by Conversion Leadership IN Activation, Articles / 0 responses
Lead generation for the modern insurance company requires technical innovation and an understanding of your customer’s needs. FD Beck, Australian insurance brokers, needed to enhance their website’s SEO capabilities and increase inbound leads for insurance products. They came to Conversion Leadership to achieve digital marketing excellence and be a part […]
Calculators as Lead Magnets – It’s Time to Own the IP and Your Own Big Data
Posted 18 July 2017 by Conversion Leadership IN Activation, Articles / 0 responses
When prospects enter the world of investment they seek specific metrical answers such as repayment amounts, borrowing capacity etc. This is why calculators as lead magnets are always the smart way to go. What’s next? Having a web calculator is fantastic at the top of the sales funnel and is […]
Why Conversion Leadership and Marketers Love Marketing Portmanteaus
Posted 14 July 2017 by Conversion Leadership IN Articles / 0 responses
The marketing industry loves new jargon in the form of marketing portmanteau. The mashing up of two words, blending their meanings and devising new concepts, creates a specialized lexicon for your business. The benefits of this are enhanced SEO opportunities and brandability. Enhance SEO Opportunities with Marketing Portmanteaus It’s time […]